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T* · 25-11-2014, 06:51 PM

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The visual identity, also known as the theme artwork, is a continuation of the slogan Building Bridges and is shaped like a sphere. It interprets the theme of a bridge in a visual language of connections and encounters that form over and over again.

The theme art work's use of spheres and its wave-shape symbolises being united as well as diversity. The colours reflect the individualism and at the same time building musical bridges, the diversity of the artists, variety of songs and also the diverse audience.

"It is a great logo, a strong sign with recognition value and endless possibilities," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the European Broadcasting Union.

Dynamic and versatible
Dr. Alexander Wrabetz, Director General of ORF: "With this graphic identity we have presented a contemporary, professional entertainment design. A big advantage of the Sphere is the versatility because it is suitable for both - dynamic screen design as well as any analog use. I am particularly pleased that the graphic appearance was developed by a great team in-house."

"The Song Contest moved to Austria and Austria welcomes guests happily and with spirit, without the expectable cliches, just in a modern and cosmopolitan way. This dynamism is also reflected in the graphical appearance of the 2015 Eurovision Song Contest," adds Edgar Böhm, Executive Producer of the contest in 2015.

The theme art will be used everywhere from crew uniforms to on-air graphics and merchandise.

Even though the Eurovision Song Contest has had a logo since 2004 - the word Eurovision with a heart in the middle - every year the EBU encourages the host broadcaster to come up with a theme art that is specific to the event that year.