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ThisisBigBrother.com - UK TV Forums > Big Brother > Big Brother: BB1 - BB19 > BB8 > Virgin Media Idents Now Available To Watch!![VIDEO]
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Old 29-05-2007, 11:43 AM #1
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Default Virgin Media Idents Now Available To Watch!![VIDEO]
Article from media guardian:
Quote:
Virgin Media's sponsorship idents around this year's Big Brother, which returns on Wednesday, will feature housemates from other versions of the show around the world.

The sponsorship, created by Rainey Kelly Campbell Roalfe/Y&R, will see more than 60 ads running over the course of the series

Under the tagline "For a happy house", the idents will feature Big Brother contestants and carry spoof subtitles promoting Virgin Media products.

Big Brother's strong 18- to 34-year-old audience profile means that the Virgin Mobile brand is to be the most heavily promoted product, but all Virgin Media services will be pushed around the show over the course of the series.

The Big Brother sponsorship package includes branding and advertising opportunities around content distributed on TV, video-on-demand, online, radio and mobile.

Virgin Media has only signed on to sponsor this summer's series of Big Brother but it is understood that the company will be given the first right of refusal on extending its deal.

"One of the things we learned from previous sponsors is that with so much coverage of Big Brother it is easy to end out with a wallpaper effect with idents," said James Kydd, the managing director of marketing at Virgin Media.

"The most successful [sponsorships] add to the show - not just take away from it - and it is definitely worth investing time and effort into doing a decent range of idents," Mr Kydd added.

Virgin Media took on the multimillion pound Big Brother sponsorship contract in March after Carphone Warehouse pulled out of the last year of its deal following the Shilpa Shetty racism row on Celebrity Big Brother in January.

Despite pulling its four-year sponsorship Carphone Warehouse intends to take advertising slots in and around Big Brother 8 and is committed to spending a "large portion" of its annual £5.5m TV advertising budget with Channel 4.
Ident 1:
http://download.guardian.co.uk/sys-v...5/VMbband6.wmv

Ident 2:
http://download.guardian.co.uk/sys-v...contract11.wmv
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Old 29-05-2007, 11:45 AM #2
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I love them!
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Old 29-05-2007, 11:47 AM #3
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LOLLL! theyre alot different to what i expected. i wish theyd use more british clips tho. funny
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Old 29-05-2007, 11:48 AM #4
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lol awsome
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Old 29-05-2007, 11:50 AM #5
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kool loooool
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Old 29-05-2007, 11:52 AM #6
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I think they're a great idea!
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Old 29-05-2007, 11:53 AM #7
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yeh i hoe they do english ones aswel
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Old 29-05-2007, 11:53 AM #8
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They are different ill give them that
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Old 29-05-2007, 11:54 AM #9
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There Cool, thanks for posting.
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Old 29-05-2007, 11:56 AM #10
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yeh thanks
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Old 29-05-2007, 11:57 AM #11
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i like them...there different
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Old 29-05-2007, 11:58 AM #12
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Why does the first one have a foreign BB logo top left?
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Old 29-05-2007, 12:00 PM #13
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I really really liked the BB6 indents.. Did anyone else? x
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Old 29-05-2007, 12:01 PM #14
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Because that's the logo of the BB it's showing.

*Adäm x
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Old 29-05-2007, 12:02 PM #15
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They are very different, i really like them.
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Old 29-05-2007, 12:02 PM #16
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Quote:
Originally posted by *Adäm
Because that's the logo of the BB it's showing.

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Ohh. Thanks.
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Old 29-05-2007, 12:08 PM #17
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haha they crack me up!
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Old 29-05-2007, 12:12 PM #18
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Well there very diffrent but i think they will work
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Old 29-05-2007, 12:16 PM #19
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Lol they are very funny
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Old 29-05-2007, 12:43 PM #21
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Ha Ha! There brilliant!
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Old 29-05-2007, 12:53 PM #22
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lol, I like the way this show is going. its already funny, even the idents are funny!
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Old 29-05-2007, 01:15 PM #23
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For all those who want English versions, I cant see that happening. The whole idea of the campaign is to put subtitles on the adverts to say stuff about how great Virgin Media is. If an English one did that, they wouldnt be able to use subtitles as we understand what they are saying :s

But really good Idents. I cant wait to see all...60
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Old 29-05-2007, 03:00 PM #24
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Much better than the CW ones
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