[Jason.]

Originally Posted by MB.

I think the point is to get people interested in the housemates before the launch and therefore increase the ratings. Whether that works or not, we'll just have to wait and find out.

It could work that way too.
I think it depends on the cast, TBH.

If it's a diverse cast, as promised then I don't see why it won't raise interest. Though, I'm waiting till launch, as I want to be surprised.