[smudgie]

More should be made of the ability of pharmacists ability to help customers with minor ailments...keep idiots away from the A&E dept in part. Leave A&E for exactly what it is meant to be, accident or emergency.
Perhaps a new campaign letting people know that a large amount of Chemist shops have little private consultation rooms would be a good start.
As to the medication, unless you are going for a prescription it is so much cheaper getting anything else from a supermarket.