[Wizard.]

Originally Posted by zakman440

Yes tbh. I've barely seen the ad on Channel 5 & they missed out on a huge opportunity to advertise during the BGT Final. Plus, if you compare it to the extent that ITV2 are promoting Love Island (ads in every break, a countdown in the corner of every programme, a strap at the end of the programme with a live countdown, break bumpers + heavy online promotion), Channel 5 could do a lot better.

(Also, I'm pretty sure Love Island sponsored a competition on Capital Breakfast...?)

True but Love Island will flop harder than Big Brother. I think the reason Channel 5 don't advertise it is because I don't think they can justify the cost of marketing and advertising. 1M is good enough for them and yes ads could maybe bump them up to 1.5m/2m but I don't think that matters to them as they know they can keep it above 1M and that'll do. I wouldn't care if only 5 people watched it (I know that's not profitable) as long as it's on.