[Tom4784]

Originally Posted by Cherie

oh right, I don't think you need particular qualifications in this area to have an opinion, advertising isn't exactly rocket science..sorry.

You asked me for proof, I offered a reason why my opinion is informed. I didn't say anything about needing qualifications to have an opinion so I'm not sure what you are going on about. I guess this is what happens when you are more concerned about getting on up on someone than having an actual discussion.

Advertising is more complex than what you think, it's psychological, it's analytical, everything has to be considered and everything has serve a function. To downplay that shows your lack of understanding about what advertising entails.