[azi]

Its series opening on Monday was watched live by an average of 1.2 million viewers - which is down on last year's premiere, which attracted an average of 1.4 million.
The dizzy heights of series two, for example, which saw a total of 13.7 million viewers tune in to Channel 4 to see Brian Dowling crowned the winner, are a distant memory.
How has the show changed since its debut, and who is still tuning in? Let's take a look.

But many of the show's fans object to the blurring of the celebrity lines, with one viewer tweeting: "Why has half of Ex On The Beach gone in Big Brother - thought they were meant to be nobodies?"

In an average day in the office, you're far more likely to hear colleagues talking about Netflix shows such as 13 Reasons Why or Stranger Things than Big Brother.
Such programmes are exciting and new. They are the water cooler TV shows that Big Brother once was.
Having said that, it's worth bearing in mind that 1.2 million BB viewers is not to be sniffed at - that's a huge figure for Channel 5 and one that many other streaming services or Freeview, satellite and cable channels would kill for.

• 70% of the Big Brother's audience is female
• The age group the show is most popular with is 45-54 year olds
• The show is considerably more popular with lower middle class and working class viewers than it is with middle or upper middle class viewers
• Nearly a quarter of viewers live in the north of England, which is the region that most loves BB. 19% are in London. Scotland (14%) and Wales (7%) care far less keen on Big Brother

http://www.bbc.co.uk/news/entertainment-arts-40171096

[BBDodge]

Nobody discusses Netflix shows.

[Headie]

70% of the Big Brother's audience is female
The age group the show is most popular with is 45-54 year olds
The show is considerably more popular with lower middle class and working class viewers than it is with middle or upper middle class viewers

And suddenly every eviction ever is explained

[lewis111]

The Facebook ladies ARE the big brother audience

[Greg!]

So THAT explains Coleen's win.

[EspeonBB]

Originally Posted by lewis111

The Facebook ladies ARE the big brother audience

Everyone blaming teenage girls for the boring 'fit' guys always doing well when the Facebook catladies are to blame instead

[jaxie]

I have to say that I am really disappointed with the quality of the cast for this BB. Can't we keep the reality TV wannabes to cbb and have some real people for a change?

[Cal.]

That headline is so boring. Swear it gets more flack for the loss in viewers than any other show when it probably has the most stable ratings. An average of 4 million viewers lost over 17 years probably equates to the soaps losing 15+ million over the same time period - yet they aren't slated for it.

[Rob!]

The fact that it gets bigger ratings than anything on BBC3 though

[Greg!]

Omg yeah BBC3 tweeted that article, cheeky slags. Haven't watched anything on that since snog marry avoid.

[Firewire]

1.2m

[Jian Yang]

The BBC inadvertently promoting Big Brother

[HBIC]

I think this is a pretty interesting article. I think women used to make up around 60% of the BB audience when it was on Channel 4 so it seems like a lot of men have tuned out since the move to Channel 5.

There was another study done in 2013 that stated that Celebrity Big Brother was the 4th most watched show by gay and bisexual men aged 16-34. http://www.bbc.co.uk/programmes/p01k8rjg/p01k8s8f

So when people say things like "the only people that watch this show are women and gay men", I guess they are pretty much right.

[MTVN]

Those demographics are interesting, it kinda shows that BB now appeals to an audience that isn't that fashionable anymore and is a bit of a throwback, they're not succeeding at attracting a younger audience like some of the other reality shows are