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The controversial fifth series of Big Brother is a Channel 4 hit
ITV1 has recorded its worst ever monthly ratings in a battle for audiences that has seen Channel 4 post its best figures in two years. ITV1 recorded its worst monthly ratings for July, as well as its lowest ever weekly audience share last week. Channel 4 recorded its highest monthly figures since July 2002 thanks to the success of reality series like Big Brother and Wife Swap. Channel 4's coverage of England's Test cricket victories also contributed. ITV1 said the poor ratings were a symptom of the summer months, and viewers watching sports such as BBC One's Euro 2004 football championships and Wimbledon coverage. Sunday night drama - traditionally an ITV1 stronghold - also proved a disappointment, with BBC One's detective drama Waking the Dead beating ITV1's flagship Island at War. 'Robust line-up' "All terrestrial channels now compete in an increasingly competitive environment and the summer months often see a drop in overall viewing," an ITV1 spokeswoman told BBC News Online. "ITV has this week unveiled a robust autumn line-up of original drama and innovative entertainment which we are confident will perform strongly," she said. Channel 4 confirmed details of the July ratings but did not comment. ITV1's weekly 19.9% audience share for the seven days to 1 August - according to unofficial figures - is the first time it has fallen below 20% over a period of a week. ITV1's monthly ratings were 21.1% for the five weeks to 1 August. Channel 4's monthly figures were 12.5%, their highest since the days of Big Brother 3 in July 2002. Channel 4's recent reality double bill of Wife Swap and Big Brother attracted more than 6m viewers every Monday and Tuesday for three weeks. BBC News |
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#2 | ||
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