[T*]

Originally Posted by Riley.

Hmm the only reason Love Island is popular because of word of mouth and internet memes, nothing to do with the format! Love Island is a trend, like chinos were, but Big Brother is an established fashion brand, like Chanel.

I'd see it more as Burberry
Used to be classy and elegant and now you see it on chavs so you feel awkward about looking at their stuff in the shops because you're like 'do I look like a chav' and put it back on the shelf