In this series of the show as well as in the ‘Celebrity’ version which is set to follow, housemates will choose all of their food and household shopping from Morrisons supermarket, and the items will be delivered in the supermarket’s trademarked bags.
Products purchased from the retailer are expected to be seen in tonight’s show on channel 5 for the first time. The placement has been negotiated by MEC Access, and their head of programming, Chantal Rickards, said that “Being the first-ever supermarket retailer to use product placement is a great opportunity for the brand to get fantastic exposure for its own range of products in front of a targeted audience.”
ISN
07-06-2012, 04:59 PM
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