[Coldwinter]

Originally Posted by Novo

If it was just one color it would look better but the colors are just so out of place it looks weird.. and why on earth would you use Brown

That is not brown on the logo, its a darker shade of green.

[Matt]

Official flat version:



http://www.digitalspy.co.uk/media/ne...e-rebrand.html

[King Gizzard]

that is terrible that swamp colour is so out of place

[Maia]

It's literally a downgrade

[Mrluvaluva]

ITV should be spending more money improving other aspects of it's portfolio such as the ITV player etc. The new logo does nothing for it's identity.

[King Gizzard]

reminds me of when mcdonalds painted all their restaurants green...and they are awful too

[Maia]

McDonalds painting all their restaurants green was an upgrade

[Scarlett.]

A few variations









Shoot me, but I think it looks kinda decent with the variations.

[Scarlett.]

A few variations









Shoot me, but I think it looks kinda decent with the variations.

[Maia]

Against the silver background = delicious

The rest = still quite meh

[Scarlett.]

Some news on the ITV2, ITV3, ITV4 and CITV variations

- ITV2 is to become the "home of infectious entertainment", with the sixth biggest channel in the UK getting a "hot red" version of the logo and red on-screen identify, including new idents and 'end boards'.

- ITV3 is to be positioned as the "keeper of ITV's treasured and timeless drama", with a new "midnight blue" logo and idents that feature stories told in shadow-puppet style animation inside glass bell jars.

- ITV4, which has previously struggled with its identity, will adopt a "slate grey" logo and become the "home of sport and cult classics", as well as a "man club". Channel promotion will include pub factoids - such as "One in ten children in Europe are conceived on an Ikea bed" - and idents featuring viewer nominated "dreams come true", such as driving a Rolls Royce into a swimming pool.

- CITV will get a yellowy-orange logo and playful idents that "burp and fart, and do other things kids love"

[Maia]

Red for ITV2, oh god

[Scarlett.]

It sounds like they're gonna try and focus on what the channels are about a bit more, which is a good thing.

[Mrluvaluva]

Originally Posted by Chewy

A few variations

Shoot me, but I think it looks kinda decent with the variations.

The first two variations are slightly better I must admit.

[Scarlett.]

Apparently, for future trails on ITV(1) they can pick three colours out of them and put them on the logo, ITV will no longer have a colour (Such as the old blue and yellow and yellow and black)

[Locke.]

What a brilliant logo, definitely better than the current one

[Doogle]

- CITV will get a yellowy-orange logo and playful idents that "burp and fart, and do other things kids love"

oh dear lord

[Scarlett.]

Originally Posted by Locke.

What a brilliant logo, definitely better than the current one

I have to agree, the new look actually suits what ITV is about, the last look was waaaay to corperate for a channel like ITV.

[Jack_]

The 'T' looping into the 'V' looks nice but the 'i' makes it difficult to read, as someone else said it looks like a 'U'. Not keen on the colours either but on some other backgrounds it looks alright. I actually quite like the black/yellow colour scheme personally.

The idents are in need of a revamp though. And I prefer ITV1 to simply just ITV.

Originally Posted by Chewy

Just read that ITV News will be getting a new set and new music to go with the revamp.

Let's hope they get a new reporting and presentation style while they're at it, replacing sensationalism with impartiality.

[Scarlett.]

Originally Posted by Jack_

The 'T' looping into the 'V' looks nice but the 'i' makes it difficult to read, as someone else said it looks like a 'U'. Not keen on the colours either but on some other backgrounds it looks alright. I actually quite like the black/yellow colour scheme personally.

The idents are in need of a revamp though. And I prefer ITV1 to simply just ITV.



Let's hope they get a new reporting and presentation style while they're at it, replacing sensationalism with impartiality.

I really miss the old News at Ten era, when they first brought it back, they seemed more serious toward news back then, and then ITV news became all flashy yellow graphics.

I wonder what the ITV Studios/.com/Player logos will look like?

[Scarlett.]

Apparently on some TV's the ITV Player has prematurely put out the other channel logos

[Marc]

I don't mind it at all actually...

[Scarlett.]

I like the new CITV logo lol

[Matt]

The ITV4 logo is such an amazing match for the target audience

hashtag sarcasm

[Jamie585]

I quite like it! ITV on it's own doesn't work though, just looks like a pattern