[*mazedsalv**]

Originally Posted by Rob!

Now we know the scheduling, what is up against it on Launch Night? Isn't Silent Witness usually back when BB returns or am I thinking of CBB?

You're thinking CBB. Silent Witness is normally on January,.

Launch apparently is up against the Cameron/Farage debate.

Anything else?

[Rob!]

I mean that will dent the launch but it's hardly the same demographic is it? Mind you on the other hand it's a big debate so who knows.

[*mazedsalv**]

Bump!

[Rob!]

So little promotion. Someone I know who absolutely loves it had no idea it was back so soon.

[Jason.]

They need to promote it like how ITV2 promote LI imo

[*mazedsalv**]

Originally Posted by Jason.

They need to promote it like how ITV2 promote LI imo

For sure.

I reckon from tomorrow with new information coming in potentially they should start promoting it more!

Love Island played it very well

[Will.]

Yeah. I guess it will get will some good promo on This Morning during the week.

I haven't really been watching MTV/Comedy Central so not sure if they've been playing the advert a lot.

[Jack_]

If the shoddy promotion doesn't step up I wouldn't be surprised if it's as low as 1.3/1.4m

[Rob!]

I get the feeling Love Island is going to be a problem this year. The excellent promo ITV have given it meant that it launched to 850k inc +1 last night. It only got 450k for it's launch last year.

[*mazedsalv**]

I think Love Island will be a problem now. It's going to take a lot of viewers off BB as it's in the demo.

We also have the Euro's to worry about, which I think will dent it even if there are non important games. I think people underestimate that there are a lot of people who watch footie and BB (me for starters).

Then we have the Olympics, but don't think that'll be too big a deal considering it's in Rio, the bigger events will play out surely when BB isn't on. As their primetime will be either 5 hours behind or ahead (can't remember which one).

[*mazedsalv**]

The Hotel Inspector: 1.6m (8.2%) inc +1

Interesting that this returned last night higher than every single show of BB16 bar the launch. It proves that there is still a C5 audience out there (Can't Pay is also delivering similar ratings), so in theory, BB should not be falling below but it will probably average 1.1m or something, which is pretty embarrassing.

[Jason.]

I wouldn't worry about LI. BB will get more than LI regardless. I mean last years promo for LI wasn't too bad either, but that didn't stop BB16 (the lowest-rated series with no promo whatsoever) get double its ratings.

[Cal.]

No one knows it's launching on Tuesday. I don't think it'll launch well unless the promo intensifies over the next few days.

[*mazedsalv**]

It's going to launch, really low.

Like really low. Probably 1.3m

[Mrmattybeck]

Originally Posted by *mazedsalv**

It's going to launch, really low.

Like really low. Probably 1.3m

It's a shame that only so many watch bbuk now would hate it if only CBB was still on


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[RichardG]

How embarrassing if that's all it gets

[*mazedsalv**]

Originally Posted by RichardG

How embarrassing if that's all it gets

Be prepared for the truth mate.

I'm a male version of Mystic Meg

[RichardG]

I'll say 2m, let's get some optimism up in here

[Samm]

Originally Posted by *mazedsalv**

It's going to launch, really low.

Like really low. Probably 1.3m

Last year's got less promo and had a higher rating though?

It'll be around 1.8 ish I think

[*mazedsalv**]

Love Island actually seems to have captured the publics attention this year. Pretty sure against Gogglebox it got a non premiere high of like 800k.

Now tonight someone was kicked out. I really reckon it fill be a problem for BB. That along with the Olympics and Euro 2016 we are in for a tough one!

[MB.]

Love Island has captured public attention because a) the media are covering it this time round b) the advertising was bordering on Goebbels-esque

[Jack_]

It deserves to be a problem for BB, it's been brilliant so far and last year's was better than BB16 and I'm calling it now idc - this year's will be better than BB17

They promoted the **** out of it because they wanted it to do better than last series and are rightly reaping the rewards. If only C5 had the same attitude

[Mrmattybeck]

Originally Posted by Jack_

It deserves to be a problem for BB, it's been brilliant so far and last year's was better than BB16 and I'm calling it now idc - this year's will be better than BB17

They promoted the **** out of it because they wanted it to do better than last series and are rightly reaping the rewards. If only C5 had the same attitude

Exactly bbuk struggled last year c5 should be promoting it more


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[Samm]

I watched some of Love Island tonight and it serves TOWIE and bland :sorry:

[Jake.]

Big Brother: 1.39m (7.7%) exc +1