[Daniel-X]

I’d say Bear winning was a major fact alongside the terrible ‘all stars’ cast for CBB19. Nobody was an all star that series besides Speidi & James J, the rest were simply people who’d done it before who they managed to lure back for a pittance of money. The fact it was hyped up for so long in the media with rumours of Perez, Pricey, Hopkins, Steph Davis, Tiff, Frenchy, Luisa, hell even Bear (as much as I loathe him) who are actual recognisable CBB HMs and stars and all failed to appear just did the series no favours.

[Amy Jade]

I think there are lots of factors but I do know people who turned off forever after certain events. I know people always go 'oh 2 people is that all' when this is explained but I can only tell you what happened.

• 4 in 4 out: 2 of my friends never watched again after it, they felt manipulated and Marc was a plant to kick up a fuss when the series was working well enough without.

• Bear winning: Ratings dropped the next series so it is documented his win hurt the series. I know a fair few who quit when he won, loads of friends on Twitter and fb gave up. My nan never watched again either dispite being a BB viewer since BB1.

• Boring series. I don't need to explain this...

• Roxy drama. Don't actually think this hurt viewers as much as gave Ben Frow a justification to retire the show. He wanted any excuse.

[Withano]

If a show becomes literally painful to endure, they’re not gonna stick around

[Jarrod]

Frow wanted Big Brother gone as far back as 2016, which ties in with the Bear win etc. I don't think Bear was the reason, nor that series in particular.

Frow wanted Big Brother to air at 11pm, he said this back in 2016 at the TV fest. He said: In future, Big Brother will play at 10… maybe Celebrity will be at 9. Ideally I’d have it at 11, but it’s a bit expensive to play at 11 at the moment.”

A year later, at the same TV fest, he says that he'd be happier without Big Brother on Channel 5 - even though Big Brother has put C5 on the map with so much.

Flash forward to the 2018 festival and he's axed Big Brother. So, not so much a series fault but a controller who didn't want Big Brother on the channel anyway. The issue is, when Big Brother moved over to 5, we had Desmond who actually wanted it on the channel, no matter how rough the series were. When Frow took over in 2013, the only good he did was getting rid of Brian Dowling and putting Emma in the top spot, apart from that he's never been that bothered by the show nor its rewards.

On top of all of that, he let Big Brother slip down and lose what it was actually supposed to be - a reality show. It got lost in a weird version of itself that was being dictated by those at C5. Viewers got bored of the bad version of itself we had and ultimately gave Frow a pretty good reason to get rid. He didn't like it, viewers disappeared.