[Conor]

It would get more viewers, but I wouldn't be prepared for it to move to C4 to ITV.

[Wasted]

ITV would ruin it. ITV doesn't need Big Brother, but Big Brother is one of Channel 4's best shows and brings in a lot of the ratings for it, so ITV would treat it with less care than Channel 4 do.

[Kristen]

ITV is aimed at families and C4 is aimed at teens therefore it is perfect for BB.
I can’t see many young families sitting down on the couch together with popcorn watching Big Brother.