[Crimson Dynamo]

http://www.bbc.co.uk/news/uk-34891928

The Church of England has said it is "disappointed and bewildered" by the refusal of leading UK cinemas to show an advert featuring the Lord's Prayer.

The Church called the decision "plain silly" and warned it could have a "chilling" effect on free speech.

It had hoped the 60-second film would be screened UK-wide before Christmas ahead of the new Star Wars film.

The agency that handles adverts for the cinemas said it could offend those of "differing faiths and no faith".

However, the Digital Cinema Media (DCM) agency, which handles British film advertising for the major cinema chains, Odeon, Cineworld and Vue, refused to show the advert because it believed it would risk upsetting or offending audiences.

In a statement, DCM said it had a policy of not accepting political or religious advertising content in its cinemas.

It said that "some advertisements - unintentionally or otherwise - could cause offence to those of differing political persuasions, as well as to those of differing faiths and indeed of no faith," and that "in this regard, DCM treats all political or religious beliefs equally".




What a shame, the silly cinema chain have a policy and they are sticking to it. Perhaps God should have foreseen this?