[Alf]

Originally Posted by Abra

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

Young man, there's no need to feel down
I said, young man, pick yourself off the ground
I said, young man, 'cause your in a new town
There's no need to be unhappy

[Zizu]

Originally Posted by Alf

Young man, there's no need to feel down
I said, young man, pick yourself off the ground
I said, young man, 'cause your in a new town
There's no need to be unhappy

Love the Pet Shop Boys !!!


Sent from my iPhone using Tapatalk Pro

[bots]

Originally Posted by Zizu

Love the Pet Shop Boys !!!


Sent from my iPhone using Tapatalk Pro

it's the village people

[user104658]

Originally Posted by Abra

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

Tbf I don't think this is actually accurate - when the whinging about "wokeness" starts, it's generally in reference to anything "LGBT-coded".

Generally.

In the case of this advert when they guffaw and grumble they're talking about the clothes and hairstyles. Not the diversity in race.

In this case.

Dont get me wrong they are also often racist - LT especially enjoys a little race bait dogwhistle on TiBB, though I feel like he's lost the passion for it lately because people got wise to that schtik.

But for this ad I genuinely don't think it was about race.

[Abra]

*right wing grifter says some meaningless bullshit*

Right wing: "Nailed it! OWNING the libs! DESTROYING the libs!"

The echo chamber is so loud

[Alf]

Originally Posted by Abra

*right wing grifter says some meaningless bullshit*

Right wing: "Nailed it! OWNING the libs! DESTROYING the libs!"

The echo chamber is so loud

Get em' Donnie

[Glenn.]

Came back to see if anyone had actually answered why it’s woke.

Can see the contrarian has posted more YT videos instead of an actual answer that isn’t spoon fed to him.

[Cherie]

Originally Posted by Glenn.

Came back to see if anyone had actually answered why it’s woke.

Can see the contrarian has posted more YT videos instead of an actual answer that isn’t spoon fed to him.

ok lets flip this round, what is good about the advert, it hasn't even got the iconic jaguar....how would you know what they were advertising?

[Glenn.]

Originally Posted by Cherie

ok lets flip this round, what is good about the advert, it hasn't even got the iconic jaguar....how would you know what they were advertising?

It literally says…… jaguar…

[Cherie]

Originally Posted by Glenn.

It literally says…… jaguar…

yes it does but Jaguar is associated with the iconic animal in its brand, just the word on its own is meaningless

[Alf]

The advert is an exercise in social engineering.

They're saying. This is what the World ought to look like. Because we, a collection of self-subscribed social outcasts, marginalised people, people who are not ordinary, and would like to delete ordinary. We want our ailing consciences and our insecurities soothed.

So we have to make everything, even if it's not related to us, about us.

[Abra]

Originally Posted by Alf

The advert is an exercise in social engineering.

They're saying. This is what the World ought to look like. Because we, a collection of self-subscribed social outcasts, marginalised people, people who are not ordinary, and would like to delete ordinary. We want our ailing consciences and our insecurities soothed.

So we have to make everything, even if it's not related to us, about us.

Imagine being this paranoid over a car advert

[Alf]

Originally Posted by Abra

Imagine being this paranoid over a car advert

Imagine being a wokey

[Abra]

Originally Posted by Alf

Imagine being a wokey

Imagine getting to your big age and just calling everything you see "woke" because you're confused at the world around you You're so far gone too

[Nicky91]

Originally Posted by Abra

Imagine getting to your big age and just calling everything you see "woke" because you're confused at the world around you You're so far gone too

fair on most other times , but honestly this is a car company, the only thing they should be advertising is the cars


this is a pure shameless publicity stunt for quick and easy attention, even negative publicity is still publicity

[Alf]

And I stole the above view, because I thought it was spot on.

[Mystic Mock]

Originally Posted by Crimson Dynamo

Youtube video

Man behind Jaguar’s new woke rebrand is BLM supporting American designer
who has bragged about establishing ‘over 15 DEI groups' at the car maker.


Santino Pietrosanti previously boasted about his push for diversity at Jaguar
saying:

“We're passionate about our people and we're committed to fostering a diverse
inclusive and unified culture that is representative of not only the people who
use our products but in a society in which we all live.”
Source: Daily Mail

That's good.

Does he want to say his real thoughts now, instead of the media trained response that all of these companies make?

[arista]

[The advert is an exercise in social engineering.]


For Sure.
Alf.

[Glenn.]

Still no explanation on how it’s woke I see

[Crimson Dynamo]

In the middle East regions the "advert" was shortened and they cut the guy in the dress holding the hammer

how very progressive

[Nicky91]

this advert has nothing to do with cars, i agree with Brett, that video you posted LT


it more comes across like a fashion/inclusivity advert, rather than what they should be advertising - cars, since they are a brand of car (used to like them in F1 too tbh, all those years before Red Bull took over, especially was a fan of Eddie Irvine)

[Cherie]

Originally Posted by Nicky91

this advert has nothing to do with cars, i agree with Brett, that video you posted LT


it more comes across like a fashion/inclusivity advert, rather than what they should be advertising - cars, since they are a brand of car (used to like them in F1 too tbh, all those years before Red Bull took over, especially was a fan of Eddie Irvine)

that was my thought too, more of a fashion cat walk

[Livia]

Let's all meet here in a year's time to look at Jaguar's sales and shares. I guess some people will say even that suggestion is racist.

[user104658]

Originally Posted by Livia

Let's all meet here in a year's time to look at Jaguar's sales and shares. I guess some people will say even that suggestion is racist.

To be fair, free-market economics is actually a little bit racist (because people are, in general, inherently a little bit racist). But that's a much bigger thread .

...and not one that anyone in their right mind would start on this forum...

[Beso]

People actually get paid fir stuff like this...

More money than sense some companies