[?]

After BB11 when the Contract runs out,

Big Brother has poor ratings on the whole television side, yes. However this year C4's most watched programmes;

1 - Celebrity Big Brother Launch
2 - Big Brother Launch Night

Daily its normally on the top 3 Most watched C4 Programmes.


So why would C4 pull its most watched programme and one of its biggest money makers?

however, i think it's not long until the BB team decide to end it not C4.