[Tom]

A lot of us were calling them saying it won't have an impact on the show etc, yet when you look at BB ratings it clearly has.

I don't believe for a second that half of the audience have just suddenly got bored of BB. If anything this years Celeb BB shown how much interest there still is in BB. It launched with 6.1m ranking it at 7th most watched launch, which out of 15 series ranks it middleish. The BB10 final will be watched by about 3.4m by the time the officials are in, so where the hell have almost 3m viewers gone in the space of 9 months?!

Then you need to look, what did 2009 do differently that 2000-2008 didn't do? Even if BB has fell so much in popularity, I strongly doubt it would be that fast or that much on its own.