[LEE]

SOPHIE is Evicted as 1,038,770 viewers vote in the Fifth Big Brother Eviction

The nation has cast its vote to evict the fifth Big Brother contestant. Following Spencer’s eviction last week, the fifth person to leave the Big Brother house will be Sophie.

By the time phone lines closed at 8.35pm this evening, 1,038,770 viewers had cast their vote.

Of the votes cast, 879,872 (84.7%) voted for Sophie and 158,898 (15.3%) voted for Jonny.

Of the total votes cast, 38.45% (398,610) were made by phone, 32.41% (336,684) were made up of interactive votes and 29.13% (302,628) were made by text.

On hearing the news she hugged Jonny and assured the others “I’m cool honestly”. She then immediately unlocked the divide gate and ran to the rich bedroom to gather her belongings closely followed by Adele and Jade. She told the two girls that she wasn’t surprised as she knew she was up against strong competition. They then drank a toast proposed by Sophie to “stupid arguments that shouldn’t have happened and friendship when we get out of here”.

Sophie will be leaving the Big Brother House at 10.00pm this evening.






Viewing Figures
Channel 4
· Average for this week (21st – 27th June) – 5.2 million viewers and 26% share of available audience. This is a 17% increase compared to week 5 of Big Brother last year.

· Average for the series so far on C4 – 4.7 million, 23% share. This is a 14% increase compared to the series average at the same time last year.

· Last Friday (21st June) night’s eviction shows attracted 5.1 million viewers and a 25% share of the available audience for the 8.30pm show and an average of 5.8 million viewers and a 29% share of the audience for the 10.00pm show. This is 35% up on last year’s week 4 eviction (Narinder) for the 8.30pm show (3.3 million) and 22% up for the 10.30pm show (4.5 million).

· Saturday’s (22nd June) live task show attracted 4.5 million viewers and a 22% share of the available audience.

· Peak viewing on Channel 4 this week was for Tuesday and Wednesday’s 10pm shows (25th and 26th June) which both averaged 5.9 million viewers and a 29% share of the available audience. Both shows peak at 6.5 million viewers. This is the highest average audience of the series so far.

· This week’s Big Brother shows on C4 had an audience profile of 47% 16 –34s. So far BB3 has taken a 43% share amongst 16-34’s compared with BB2’s 40% over the same period.

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E4
· This week, (21st -27th June) E4 achieved an 8.2% share of 16-34s clearly beating Sky One, BBC2 and Channel 5 (16-34s/ multichannel homes).

· To date (24th May – 27th June), E4 has averaged a share of 9.0% of 16-34s beating Sky One (4.2%), BBC2 (4.4%) and Channel 5 (4.1%) amongst 16-34s for the same period. Last year’s average share of 16-34 during the same period was 4.8%.

· This week (21st – 27th June) Big Brother’s Little Brother’s highest average audience was 943,000 for the 7pm episode on Tuesday 25th June (peaked at 969,000). To date, Big Brother’s Little Brother has averaged 711,000 for the 7pm show and 621,000 for the 10.30pm show. Last year’s averages were 220,000 and 354,000 respectively. On Sunday 16th June BBLB peaked at 1.6 million (average 1.4 million) viewers to see Tim enter the house.

· Live streaming this week peaked at 846,000 at 10.30 on Friday 21st June – the highest for the series to date has been 1.3 million on 24th May. During the week live streaming averaged 169,000 during the day and 276,000 during the evening. For the series so far live streaming has averaged 194,000 (daytime) and 292,000 (evening). Last year’s live streaming averaged 83,000 (daytime) and 73,000 (evening).

Web
· To date (24th May-27th June) www.channel4.com/bigbrother has recorded 116 million page impressions – an average of 3.4 million per day. These page impressions are 38% up on last year's figures.
· This week (21 -27 June inclusive) the website had 25 million page impressions. This is 77% increase on the same period during Big Brother 2001.