[Callum]

Youtube video

Sometimes we forget just how short and precious our time on this planet really is. It's for this reason that John Lewis's new television ad seems to have struck an uncharacteristic chord.
You won't find many people admitting to crying over the usual flood of formulaic adverts on our screens - yet this 'moving' ad has got Britain talking - and sobbing into their breakfast bowls.
At 91 seconds long, and costing £6million, the ad has been watched an incredible 100,000 times in the single week that it has been available on YouTube.

The premise is simple - the life cycle of a woman from birth to old-age.
But like all classic ads - and this is surely destined to become one - this simplicity is where its strength lies.
The ad shows infancy, a girl's birthday party, a clumsy kiss in a university corridor, marriage, pregnancy, parenthood and the path into old age.
It is similar to the stunning 'life-cycle' sequence in the animated Pixar film Up, which moved many to tears.

Its score is a reinterpretation of Billy Joel's Always A Woman, performed by Fyfe Dangerfield, of the band Guillemots.
Dangerfield now plans to release the track on May 3 and it could be destined for the top of the charts.
Although some viewers may find it too sentimental, it's actually a pretty modern picture of Britain. There are matriarchal figures, multi-ethnic relationships and children among the expensive patio sets.
Its message is 'treasure life and your family'. But as one wag pointed out: why is the entire advert - which must span 70 years - set in a single era?

Source: Daily Mail

[Glenn.]

6 MILLION POUNDS?!!!!!
Thats a bit extreme isnt it?

[arista]

Originally Posted by Glenn

6 MILLION POUNDS?!!!!!
Thats a bit extreme isnt it?

No not for such a Power Company.
They are seen as Above M&S.

[Harry!]

Originally Posted by Glenn

6 MILLION POUNDS?!!!!!
Thats a bit extreme isnt it?

Thats more expensive then the most expensive music video ever.

[Callum]

I think it's a brilliant advert although I don't see how it cost £6m to make.

[Twilight]

Its a good advert, but its not at all upsetting imo:P

[Mrluvaluva]

I like it. The momentum in it is good. Not sure it's that memorable though. Depends how much they flog it though.

[Loukas]

i hate it..

[Novo]

Makes me feel old when i look at this advert

[CaraRawr]

I adore this advert. So cute <3

[Lucy.]

I still don't understand what it has to do with John Lewis <_>

[Callum]

Keep seeing this lately

[Twilight]

I haven't seen it on tv yet lol