[Mrluvaluva]

Skincare brand "Freederm" have been confirmed as the official sponsors of Big Brother 11, due to air on Channel 4 next month.

The final series of the reality show for the channel will be supported by 56 different idents for the brand varying from five to 15 seconds in length during the ad breaks, created by Freederm's integrated agency Bray Leino.

Brand manager Virginia Melis commented: ""We are delighted to be the sponsor of the final series of Big Brother - it's a programme that has changed the television landscape over the past 11 years."

"The brands have a similarity - boosting freedom and confidence and allowing people to be who they really want to be."

The ads will also feature during E4 spin-off shows ‘Big Brother's Big Mouth' and ‘Big Brother's Little Brother'.

Previous sponsors of the show have included GlaxoSmithKline's energy drink "Lucozade", "The Carphone Warehouse" and "Virgin Media".