Looks like Davina helped out.
"Ch4 increased its profits from £300,000 to nearly £40m in 2010 thanks to a big upswing in the advertising market, but warned revenues for the coming year looked flat.
The broadcaster's total revenue increased 12.6% to £935.2m in 2010. Operating profit rose to £49.3m from £3.9m the previous year, with profit after tax of £38.6m, up from just £300,000 in 2009.
Channel 4's main network continued to lose money, albeit sharply reduced on the previous year, to £7.7m from £59.4m in 2009, according to the broadcaster's 2010 annual report published today."
http://www.guardian.co.uk/media/2011...nnel-4-profits