[Maia]

DAVID Cameron will today back a website which allows parents to complain about the sexualisation of children.

The PM will also endorse age-rated certificates for pop videos and the banning of certain billboards near schools.

The proposals come in a report out today following a Government-commissioned review of the sexualisation of kids.

A raft of measures to protect children from 'sexualisation' are set to be unveiled, as retailers agree to restrict the sale of inappropriate clothing to youngsters.

Mr Cameron also backed moves to make it easier to block adult content on mobile phones, ban raunchy billboard posters near schools and bar the use of youngsters to market products.

And he said he would hold a summit with retailers, advertisers, broadcasters, magazine editors, video games and music industry chiefs in October to discuss progress.

Under the changes proposed by the summit, raunchy pop videos - like those by US popstar Rihanna - would be restricted to older teens and later television slots.

Mr Cameron said the proposed changes were "a giant step forward for protecting childhood and making Britain more family-friendly".

The six-month review took evidence from more than 2,000 parents and 500 young people as well as 120 separate organisations.

Reg Bailey — chief executive of Mothers' Union who carried out the report — said: "Regulators, businesses and broadcasters should do more to connect with parents - it's not enough for them to work out what is acceptable from what people complain about afterwards.

"I hope that they see that it's good business if you look out for families. Then we can all help to make Britain a more family friendly place."

In response to demands for restrictions on inappropriate kids' clothing - including lace lingerie and push-up bras - the British Retail Consortium has also launched new guidelines.

Nine stores - Asda, Debenhams, Argos, John Lewis, Next, Marks & Spencer, Peacocks, Sainsbury's and Tesco - have signed up with others being urged to participate.

The retail guidelines advise stores that "fabrics and cut should provide for modesty" while skirt length and neckline "need careful consideration" and underwear ranges need "the utmost care in design".

Source

[Jords]

How stoopid

[Smithy]

It's a parents responsibility to monitor what their child watches, this whole idea is retarded

[arista]

Originally Posted by Jords

How stoopid

Why
whats wrong with that

[Novo]

The six-month review took evidence from more than 2,000 parents and 500 young people as well as 120 separate organisations.

Is that all..

[arista]

Originally Posted by Smithy

It's a parents responsibility to monitor what their child watches, this whole idea is retarded

To many young parents
are not up tp the Job.

[Jords]

Originally Posted by arista

Why
whats wrong with that

Originally Posted by Smithy

It's a parents responsibility to monitor what their child watches, this whole idea is retarded

^

[Shaun]

I generally agree... I know it sounds so Daily Mail, but most music videos nowadays are essentially softcore porn.

[Jords]

Soaps have slags and murders that are not suitable for young kids (although I watched them but some parents dont like it), they dont have age certificates its up to the parents to restrict what they watch of it..

[Niall]

Originally Posted by Smithy

It's a parents responsibility to monitor what their child watches, this whole idea is retarded