[Scarlett.]

ITV has unveiled plans to charge for ITV Player.

Chief executive Adam Crozier confirmed the proposals in the company's first-half interim results for 2011, which were published today.

Crozier said: "We're investing in the quality and reach of our online offering. We're making ITV Player more widely available, most recently on Android and Apple devices and Freesat.

"We plan to have a pay mechanism in place around the turn of the year so that we can test what viewers are willing to pay for, and we continue to work with our partners on YouView, which is on track for launch early next year."

It is not yet clear how the pay mechanism will operate or what content will be pay-to-view.

ITV Player was launched on Apple's iPad and iPhone devices earlier this month, following its earlier rollout on the Android platform.

It has been suggested that ITV Player may also appear on Xbox Live in the UK in the near future. It is already available on the Sony PlayStation3.

[Jords]

[Jack_]

iPlayer >

[Callum]

Pathetic, this will backfire on them.

[Sam:)]

Don't uses itv player but that is pure stupid,if they do this itvplayer should be ad-free

[Tom4784]

The reason why 4OD and Iplayer are so successful is because they are free, a free to use model can be more successful then a pay model as you can make money back on advertising while the other will limit your audience considerably.

[arista]

"It is not yet clear how the pay mechanism will operate or what content will be pay-to-view."


Yes Maybe not for UK to pay.
Only the rest.

[arista]

Originally Posted by Callum

Pathetic, this will backfire on them.

We do not know this is True yet.
For the UK, anyway.

[Scarlett.]

The funny thing is, STV isn't owned by ITV, and they have their own player, so it's pretty futile anyway

[ILoveTRW]

bit of a scummy move, but then it ITV so what do you expect

[CharlieO]

I would never pay for it.

Torrents >

[Matt]

ITV's press office tweeted:

To clarify. Catch up on ITV Player will remain free. @ITV will be introducing a pay mechanism next year to trial other pay content.

[Lewis.]

Iplayer will always trump ITV's piece of rubbish. Iplayer is so fast in comparison to all of the others.

[Scarlett.]

Originally Posted by Matt

ITV's press office tweeted:

Thanks for clearing that up!