[SSL2012]

http://www.mediaweek.co.uk/news/1114...CMP=ILC-SEARCH

According to figures from Channel 5 for the period from 1 January to 21 January ,'Celebrity Big Brother' helped the channel improve its overall adult commercial impacts by 6.2%; ABC1 impacts by 20.2%, and 16- to 34-year-olds by an impressive 72.8%.

Nick Bampton, sales director at Channel 5, said: "It goes without saying that we are delighted with the 'Big Brother' performance and with key audience impacts up 73% in January, we are delivering advertisers incredible year-on-year value."

Now we just need normal BB to average at least the same as the previous series.