Those that leave the Big Brother house earlier actually appear to earn more cash and get lots more TV coverage in the long run because they have all the appearances on the aftershows ( BBBOS), morning shows and magazine deals etc.
That all dies down after the final.
Thus it's either good to win it or leave half way through, but no point at all being 2nd or third.
Who afterall can recall most of the final winners aside from the winner?
I don't know why the so called 'clever' ones haven't figured that out yet.
Mind you, there are no clever ones left are there?