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THE Voice was hit by a fix row last night amid claims Jessie J rigged a vital head-to-head battle.
Viewers saw her forced to pick between her team members Letitia Grant Brown, 19, and Alex Buchanan, 23.
But insiders on the BBC1 show claim Jessie, 25, had already arranged with fellow coach Danny O’Donoghue that she would axe Alex — and he would “steal” him for the knockout rounds.
The source added: “Jessie took Danny to one side before the show and said she preferred Letitia’s voice, but didn’t want to see Alex leave.

"So the pair agreed she would take Letitia through and Danny would save Alex.
“Viewers were led to believe Jessie was facing a decision between the artists based on their battle, but it was already a done deal. It makes a mockery of the idea that a singer’s fate hangs on how they perform on the night.”
Danny, 32, picked Alex, 23, straight away — and sources claim the wannabe was left stunned after his new coach later told him of Jessie’s plan.
The BBC last night declined to comment.
The row follows claims in The Sun yesterday by Britain's Got Talent favourite Alice Fredenham, 28, that the Beeb made her look a fraud.