[Ammi]

Ocado, the online grocery brand, has signed a significant six-figure deal to become this year's shopping partner of Channel 5's 'Big Brother' and 'Celebrity Big Brother'

The partnership, which Ocado and Channel 5 negotiated without any agency involvement, will begin with the launch of the new series of the "civilian" ‘Big Brother’ on Thursday 13 June.

During both series of the show, housemates will use a tablet to order their shopping from Ocado. Last year's housemates bought their shopping at Morrisons as part of a significant six-figure deal.

As part of the latest deal, Channel 5’s in-house creative team will make a spot for Ocado that will be shown only during ‘Big Brother' programming.

Jason Gissing, the co-founder of Ocado, said: "We launched Ocado in 2000, the same year that ‘Big Brother’ first hit our screens and we've delivered over 35 million orders since, as more and more people join the internet revolution and make the life changing move to online grocery shopping at ocado.com.

"Housemates being able to order their weekly shop with just a few taps on an iPad will highlight the benefits of Ocado’s superior service to more people than ever before."

There will be editorial coverage of Ocado’s role in the Daily Star, which is also owned by Northern & Shell, as well as online display and social promotion across Channel 5’s online platforms.

Agostino Di Falco, the partnerships director at Northern & Shell, said: "Shopping is an integral part of the ‘Big Brother’ experience. We’re delighted that the first instalment of our partnership with Ocado sees them delivering groceries to the house"


http://www.campaignlive.co.uk/news/1...pping-partner/

[Me. I Am Salman]

****ing twatty website, this is really disappointing. So money hungry

[Ammi]

..what is, Salman..Ocado..?..

[Black Dagger]

I can't say I'm fussed.

Most of the arguments during the writing of the list were tiresome anyway.

[Me. I Am Salman]

C5 for sacrificing a tradition of the show for money

[daniel-lewis-1985]

So what if they fail the task and can only live off basic rations?

Surely Ocado wont be happy that the housemates wont be ordering from them or getting screen time?

[Ammi]

Originally Posted by Salman!

C5 for sacrificing a tradition of the show for money

..I guess with Channel 5, they've been trying to break away with some of those traditions though..like nomination talk, contact with the outside world etc...this is just another one, but I agree with you, I liked the balackboard and chalk..

[Me. I Am Salman]

Oh my god, if they show the ocado website full screen on the television to give a clearer demonstration of how 'simple' it is...

[Tregard]

Big Brother is sure getting nasty this year.

[Ammi]

..I hadn't even heard of Ocado, I'll have to go and look...

[Me. I Am Salman]

Originally Posted by Tregard

Big Brother is sure getting nasty this year.

This is the thing. They probably intended to but once realised they could make some good cash from using a shopping website, dropped it in an instant and didn't give two ****s about the fans

[armand.kay]

Orcado can **** right off.

[reece(:]

That sucks it means no more Shahbaz vs Lisa, Shabnam vs Charley esque food fights

[Tregard]

Real shame, two of my favourite moments occurred due to the blackboard (Rex's ever changing special prizes and Harry's 500 bananas)

[armand.kay]

Back to basics *gives them Ipads*

[Marsh.]

Uh, isn't the point no gadgets or other forms of entertainment?

I mean fair enough if they're not able to use the iPad for anything else but it's not as if they have anything else to be doing that they can't spend their time doing calculations on a board.

[Stankleberry]

Getting rid of the blackboard is pretty lame, but if it makes them money that keeps the series going, **** it.

[Jords]

I dont like this. The blackboard and chalk was traditional.

[Kizzy]

Bet you could get more from the budget when it was morrybobs they shopped at.....

[Lwize]

Will HMs still be able to sabotage the shopping on the iPad?