[James]

20 August 2006
UGLY JADE SHOP GOES BUST
EXCLUSIVE Millionaire's prices 'too expensive
By Caroline Waterston

MILLIONAIRE Jade Goody is shut ting down her beauty salon Ugly's after it failed to take off.

The gobby Big Brother star poured £50,000 of her own cash into the shop.

But the 25-year-old mum of two has decided to close it after just a year because it's not making the money she had dreamed of.

Friends believe Jade's prices were too high.

An insider said: "Because of this, clients are limited and it hasn't been as successful as she'd hoped."

Jade - who made a million after taking BB by storm in 2002 - launched the salon in Hertford last September.


She said at the time: "If I can do it, anyone can."


But nowthe business is set to close in January after the Christmas rush.


The insider said: "Jade is gutted. She realises her TV fame and fortune will dry up and thought Ugly's would be a long-term investment."


Jade runs the salon with best pal Carly Walpole.


Facials range from £35 to £42 and massages are priced between £25 and £45.


Jade has never been great with cash. She once faced jail over a tax bill, got evicted for rent arrears and lost £500,000 in a cheque scam.


An aide said: "Jade swears the parlour's not in debt.


"She is closing it because a nightclub has bought the property above her and she thought that would be a concern for the business."


c.waterston@people.co.uk

Sunday People