[Loukas]

Gaming brand Supercasino has announced it is to sponsor the latest series of Channel 5’s Big Brother, including its Celebrity spin-off, with the inclusion of over 150 custom idents.

Designed by Noah these will appear throughout the show’s 12 week run and star an American croupier called ‘SuperCassandra’ who doles out advice to contestants on how best to play Big Brother.

Some of SuperCassandra’s missives include “If you're not a floozy, don't go all the way in a Jacuzzi” , “Those things you said you’d do on your audition tape? Do them!” and “If you say you're going to get naked, get naked. Don't be all mouth and no pants, be no pants.”

Bjarke Larsen, chief operating officer of NetPlayTV who own the SuperCasino brand said, “Big Brother was the original reality TV show. It still draws in significant viewing figures and has been revitalized since switching to Channel 5.The sponsorship deal gives us 3 months exposure on prime time terrestrial TV and we are really excited about the creative potential of the idea created by Noah”.

Noah creative director Chas Bayfield added, “This is a fantastic opportunity for Noah. Most clients see sponsorship as a simple badging exercise. Thankfully SuperCasino is as determined to create something special as we are. By creating so many idents we are pushing the boundaries of TV sponsorship and possibly breaking a Guinness World Record into the bargain!”

TheDrum.com

thoughts?

[Jarrod]

150?!

[jackc1806]

150 is ridiculous!
Glad they won't get repetitive though

[Loukas]

Originally Posted by Jarrod

150?!

aiming for a new world record

[zakman440]

Screw SuperCassandra, we want Derek!

[andy191]

Normally we'd see 16 a night, with an hour long main show and BOTS, right?

[reece(:]

They must be desperate

[Jack_]

Well at least they aren't going to get repetitive!

'advice to contestants on how best to play Big Brother'

[Loukas]

Originally Posted by Jack_

Well at least they aren't going to get repetitive!

'advice to contestants on how best to play Big Brother'

ikr

[Ramsay]

Originally Posted by zakman440

Screw SuperCassandra, we want Derek!

Mr iPad face

[Marsh.]

Slut.

[Loukas]

Originally Posted by Marsh.

Slut.

[HD]

Originally Posted by Marsh.

Slut.

[daniel-lewis-1985]

Originally Posted by reece(:

They must be desperate

Why are they desperate?

This is a far more complex style of sponsor/campaign and I think its pretty good.

Better than the old PlusNet fat man sitting in a cardboard diary room chair talking about his broadband.

And im loving some of those lines its what we would say “Those things you said you’d do on your audition tape? Do them!” and “If you say you're going to get naked, get naked. Don't be all mouth and no pants, be no pants.”

On the other hand Supercasino should **** off so we can have live feed lol

[joe199998293]

She looks like a prostitute.

[Lostie!]

Originally Posted by joe199998293

She looks like a prostitute.

Been reading Sallie's Insult Handbook?

I like the idents.

[Tregard]

Theyve already repeated one!

[joe199998293]

I honestly really don't like her. And Sallie >

[drantb]

I hate her SO much!

[daniel-lewis-1985]

So cheap lol

[Me. I Am Salman]

def a prozzie

[Jay.]

theres 150... yet I swear they showed the same one a couple of times?
and I hate the woman **** my life

[ruiphillips]

I need ha in the house!

[Jack.]

150

[Jords]

150??????? bladdy hell