[erinp5]

Big Brother bosses have been blasted by viewers and fans over their Official app.



This year has seen Big Brother decide to give power to viewers by offering them chances to influence goings on in the house via the mobile app.

Last night us fans were given the opportunity to decide the first ‘Power housemate’, who were put in control of the house and decided on one housemate to reward and punish.

But the new app is only available to those with iPads and iPhones, and only then to those able or choosing to run iOS7.

It rules out anyone else, such a Android and Windows Phone users, or those with older iDevices, from voting and that’s despite a product placement deal with Microsoft to have their own Surface tablets featured in the house itself.

One user complained: “Can’t believe it’s not on android, have an app which at least reaches the 2 main handheld device operating systems or don’t have one at all!”



And on Twitter, another wrote: “No phone voting, no Android app. Half your audience are now excluded. Long time viewer now disillusioned.”

A third added: “This is rubbish @bbuk I’m being excluded from voting because I’m not an Apple fanboy! What happened to more interaction? ”

In the UK, Android mobile phones account for more than half of all sold (55.7%) while fewer than a third (30.6%) run iOS. Just over 10% use the Windows Phone operating system, meaning the app is not available to more than two thirds of all mobile phone users.


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