[MarkWaldorf]

The final of the sixth I'm a Celebrity...Get Me Out of Here! managed an impressive 9.5 million viewers and a 41.6% audience share at 9pm on Friday night.

The 90-minute show peaked at 10.3 million and 44.9% share at 10pm, as ex-Busted singer Matt Willis became the "King of the Jungle".

Nearly half of the 16-34 year old audience watched the show, drawing in 49.5% of that age group who were watching television at that time.

Viewing figures were lower than previous finals of the reality show. In the last series, which saw Carol Thatcher take the title, 12.3 million tuned in a similar 9pm slot last December.

[Lauren]

How can they work out which age of people are watching the show?

[BigSister]

yeah i dont understand that either Lauren