[Withano]

It'll be hard to play the controversial villain when you're crowned the most popular person in a house of 15 celebrities.
She'd either have to go back to spouting awful things in her column in the hope that 'This Morning' will use her for a ratings boost or she'd have to hope to be invited onto other shows which want to celebrate her humour.

She's surely hoping for 2nd place and a mixed reaction or am I over-thinking this?!

Would anybody benefit from winning?

[Jack The Cat]

Yes it would be good for her.