[Kizzy]

The Advertising Standards Authority (ASA) has banned the controversial Protein World ad for misleading health claims but has also launched a 'social responsibility' probe.
The posters to promote the diet supplements caused outrage after they featuring a slender bikini-clad model alongside the line "Are you beach body ready?"

It led to many of the posters being defaced by commuters.

The ASA said in a statement: "[It has] launched an investigation to establish if it breaks harm and offence rules or is socially irresponsible.

"We will now carefully and objectively explore the complaints that have prompted concerns around body confidence and promptly publish our findings."

The campaign poster is set to come down in the next two days.

The ASA said: "Due to our concerns about a range of health and weight loss claims made in the ad," the ad cannot appear again in its current form.'

Spoiler:

Is it only me that thinks this is a massive overreaction and big brother type response to this issue?...

http://www.marketingmagazine.co.uk/a...sibility-probe

[Crimson Dynamo]

good news. horrible advert

[Helen 28]

What type of person goes around defacing posters, probably one who is socially inadequate and a complete idiot.

[Northern Monkey]

So are they taking it down because the product does'nt do what it claims,I.E give you a body like the lady on the poster?

[armand.kay]

this is such an over reaction imo

[Helen 28]

No doubt if they'd had a picture of Gemma Collins the feministas would have been delighted.

[kirklancaster]

Originally Posted by Helen 28

No doubt if they'd had a picture of Gemma Collins the feministas would have been delighted.

[Kizzy]

I think the girl in the add was fine and people are getting hypersensitive tbh.