I make a thread like this every series I think

but anyway, what is your opinion on showmances / romances in BB?
I personally cannot stand them and a few people have been pissed off at me in the past for airing those thoughts but I seriously can't understand why anyone would enjoying watching it...
My main point with how awful they are is that we tend to 'lose' the individual characters, once they pair up they stop being themselves or at least as much as themselves they show in the house, they lay around for hours cuddling, whispering, canoodling (see Nick & Jade) whatever and completely isolate themselves from the rest of the housemates, the viewers, the other housemates and BB then see them as a couple.
When they haven't exactly paired up already then we get bombarded constantly with the will they wont they garbage dominating the highlights (see Danny & Sarah), I think 90% of the conversations Danny has had with anyone in there since the launch is solely about Sarah and what she may feel about him.
Big Brother producers STILL after all these years seem to think that it's all we want to see and so push it constantly, dominate the highlights with it and basically take airtime away from the other more interesting things going on in the house.
Don't get me wrong, part of me being so interested in Big Brother all these years is that I love to watch the housemates reactions to different hardships and scenarios and how certain friendships and relationships evolve in the secluded environment but it's the whole way any showmance takes over the entire show that annoys me so much.
So what do you think?