[Will.]

X Factor launch ratings
Including ITV+1

2016: 6.80 million
2015: 7.65 million
2014: 9.50 million
2013: 8.78 million
2012: 8.09 million
2011: 10.80 million

[Firewire]

Welp

[Will.]

There wasn't much promotion this year? Like I didn't many ads.

Can't believe there going to be contracting it until 2020.

[Will.]

Xtra Factor got 770K.

[Smithy]

Not surprised, catch up services are becoming more and more popular, officials will probably still be 9/10 million+ plus it was up against the big casualty ep

[Jordan.]

& it was trash so can't see it rising much

[Will.]

Last year it went from 7.6m on Saturday to 6.5m on Sunday.

So it might not rise, 5.7M tonight?

[zakman440]

I mean, that might be low for X Factor, but there's a couple of things to consider here:

A) It was up against the Casualty special which rated at 5.1 million (so it was still the highest in the slot)
&
B) It'll probably get a lot of requests on the ITV Hub (which ITV said multiple times last year was just as important to them)

Not to mention the fact that while that may be bad in comparison to previous years of X Factor, 6 million is still a figure that a lot of other shows would be lucky to get. Plus, it's only night one - they've made the right changes, from what I saw it was mostly being received positively. There's time for it to climb.

[Will.]

Yeah it normally get's a lot of people watching on catch up so that will help.

But doesn't Casualty normally get 4/5M?

[LukeB]

It's no shock at all really the ratings will go down each season.

[LeatherTrumpet]

aaaarrrrggghhh

You cannot simple compare 2011 to 2016 like mobile phones and tablets have not happened as well as 4G, fibre optic, netflix and amazon

that drop is mainly a reflection on out tv viewing habits and availability more than anything else

[Will.]

Welp at it losing just under 3M views since 2014.

[LeatherTrumpet]

extra factor will rally this year as its a great new format with good presenters

[Jordan.]

Originally Posted by LeatherTrumpet

aaaarrrrggghhh

You cannot simple compare 2011 to 2016 like mobile phones and tablets have not happened as well as 4G, fibre optic, netflix and amazon

that drop is mainly a reflection on out tv viewing habits and availability more than anything else

Strictly manages to stay winning though?

[Pete.]

Originally Posted by Will.

Welp at it losing just under 3M views since 2014.

No Mel B = no viewers

[Smithy]

Originally Posted by Jordan.

Strictly manages to stay winning though?

Older demographic that don't use catch up

[Ross.]

Shares are arguably more important than actual figures these days, it still won the night too

It will get trashed when Strictly starts but it's been that way for years now

[Jordan.]

Originally Posted by Smithy

Older demographic that don't use catch up

Not this predictable assumption

[LeatherTrumpet]

Originally Posted by Jordan.

Strictly manages to stay winning though?

much older age demographic

[Jordan.]

From last year

Strictly Come Dancing beat The X Factor even in the catchup ratings this past week, new figures reveal.

The latest data from TV polling company BARB show that the BBC One series gained 1.5 million

viewers on last Saturday night's show to climb to a huge audience of 11.7 million viewers.

The X Factor meanwhile, which was already some 4 million viewers behind, added 1 million.

It means that the two shows ended up a total of almost 4.5 MILLION viewers apart, even once those who had caught up over the week were included

Poor that!

[Withano]

It was good. No cheryl, no olly, dermots back, louis back.

[Wizard.]

2016: 6.80 million
2015: 7.65 million
2014: 9.50 million
2013: 8.78 million
2012: 8.09 million
2011: 10.80 million

Mel B's impact

[Brother Leon]

I didn't even know it was on.

[Will.]

It dropped a further 500K, 6.3M including +1.

100K down on last year.

Xtra Factor lost half of it's audience, falling to 320K.

[Will.]

Last night's audience of 8.3 million viewers is up 1.5 million viewers on last Saturday and 800,000 viewers on 2015's second Saturday episode.

Strictly came out on top with 9.3 million viewers, up 600,000 on 2015's launch and 900,000 viewers on the figure from 2014. The pre-recorded opener enjoyed a peak audience of 10.1 million viewers.