[parmnion]

They better not bum him on telly.

[ThatsMyUserName]

To me it really sounded like he wants to admit his sexuality. But I don't think it should have been shown. He didn't outright say, "I'm gay". But all the words sounded like that was what he was saying.
So to me it looks like the producers have outed him as a gay man. He's not comfortable saying it yet. However, BB were quite happy to show the Diary Room conversation. That can't be undone, yet he's not ready for it.

In my view that Dairy Room conversation should NOT have been shown.