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Dancing On Ice 's ratings plunged by a reported 2.6 million after Gemma Collins ' exit.
The diva was given the boot a week ago and it sent viewing figures into a nosedive.
According to reports, Gemma gave the 2019 series a massive boost as ratings soared to an average of more than 6.5 million every time she took to the ice.
Around 6.3 tuned into the episode in which Gemma was voted off, but there was a huge slump once she left.
Ratings for this Sunday's show - which featured no GC - dropped to just 3.7 million, according to The Sun .
A source said: "This was always producers’ fears — that when Gemma went, interest would wane."It comes after viewers branded Sunday's episode "boring" and threatened a boycott in the aftermath of Gemma's exit.
Gemma's departure may be terrible news for producers, but it's proving to be pretty good for The GC.
Mirror Online reported she's set to make a fortune from spin-off deals after the show raised her profile to new heights.
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TiBB On Ice to do the same once I'm eliminated?