[Matt]

Channel 4 today (Thursday 5 July) confirms that it is to become the first terrestrial broadcaster in the UK to transmit a time-shifted version of its core TV channel.

The launch of Channel 4+1 on 20 August means, for the first time, viewers will get a second chance to see all Channel 4’s distinctive programmes one hour after their initial transmission. The channel will be an exact replica of Channel 4’s schedule on a one-hour delay, including all live programming, US acquisitions and TV advertising including regional variations.

At launch Channel 4+1 will be available on Freeview, Sky Digital and Virgin Media.

Andy Duncan, Chief Executive of Channel 4, said: “This gives our viewers another opportunity to watch Channel 4’s high-quality content while ensuring maximum value from our investment in commissioned programming. Given the ongoing shift in consumer behaviour within television, we believe the launch of Channel 4+1 is a logical strategic move. It’s consistent with our commitment to do everything appropriate to secure Channel 4’s public service model longer term.”

Andy Barnes, Sales Director at Channel 4, added: “This will also benefit our advertisers by giving them additional access to the high-quality audiences Channel 4 already delivers.”

The launch of Channel 4+1 is the next stage in the development of Channel 4’s portfolio of channels. In the last three years the portfolio has developed through the launch of E4 (May 2005) and Film4 (July 2006) on Freeview and the launch of More4 (October 2005).

Channel 4 already has a strong track record launching time shifted channels with +1 versions available of E4, More4 and Film4.

Official press release from Channel 4