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Endemol's latest venture is 'BB Middle East'

'The newly launched Channel 2 will air the programme. Bets are that Big Brother Middle East will appeal to a bigger audience, as a Channel 2 spokesman states: "Big Brother Middle East will surely bring Channel 2 a wider audience since this is a guaranteed new experience for the pan-Arab world. The 12 Arab housemates - from different countries, cultures and backgrounds - are a reflection of our society. Thanks to Big Brother these participants will certainly start a dialogue."'

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