Unanimis, the cross-media commercial agency, will be representing the Channel 4 Big Brother website for the second year running this summer.
The agency will handle all advertising, sponsorship, strategic partnership activities and email marketing opportunities – with the exception of Manchester agencies: they will be serviced by Medialink Manchester).
The website will offer live cams, news, housemate information and online voting.
Nigel Gilbert, head of agency sales at Unanimis, said: “We are delighted to once again be appointed sales representative for the Big Brother website.
“The relationship visitor’s form with this brand over the duration of the competition is multi-dimensional: they rely on it for news, gossip, facts and entertainment, delivered daily in a variety of ways.
“We look forward to offering advertisers this mindset and also to another excellent working relationship with Channel 4.”
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