[James]

TV push for Big Brother novel

24.04.08 Graeme Neill

Independent publisher Adelita is set to double its output next year after taking its first step into fiction with a novel from “Big Brother” contestant Jonathan Durden. Durden’s semi-autobiographical Essex, Drugs & Rock ’n’ Roll (1st July, £6.99, *p/b) will be promoted with a television ad campaign during this summer’s series of the reality show.

Ten-second ads will run throughout July, paid for by Durden himself. The novel is described by Adelita as a “jet-black comedy” set in the world of the media, and will also be supported by a viral marketing push, national press and poster advertising.

"Adelita Fiction has been launched to complement our non-fiction list of fashion, photography, design and pop culture titles," said Jenny Ross, publisher at Adelita. "With its black humour and exposé of media madness, Essex, Drugs & Rock ’n’ Roll is an exciting first title for us.".....

http://www.thebookseller.com/news/57...her-novel.html

Product details

Paperback: 304 pages
Publisher: Adelita Ltd (1 Jul 2008)

Product Description

Mark Cohen is a 40-year-old family man, with all of the designer evidence to pass any Essex surface-wealth audit. He returns home after a business trip to find that his wife is close to death and his daughter has just attempted suicide. All fear of consequences now lost, Mark writes a list of reasons why he would come back to haunt this world if he were to die, and sets out to explore them. In one amazing year, Mark gets to discover the best and the worst life to offers. By Jonathan Durden, the Big Brother 8 contestant who walked out after the death of his 104-year-old grandmother.

http://www.amazon.co.uk/Essex-Drugs-.../dp/0955201721