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BB9 Big Brother 9 in 2008 was won by Rachel Rice.
Housemates: Alexandra, Belinda, Dale, Darnell, Dennis, Jennifer, Kathreya, Lisa, Luke, Mario, Mohamed, Maysoon, Mikey, Nicole, Rachel, Rebecca, Rex, Sara, Stephanie, Sylvia, Stuart

ThisisBigBrother.com - UK TV Forums > Big Brother > Big Brother: 2000 - 2024 > BB9 > Virgin Mobile sponsors Big Brother 9
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Old 07-05-2008, 02:42 PM #1
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Default Virgin Mobile sponsors Big Brother 9
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Virgin Mobile sponsors Big Brother 9

Mark Sweney

guardian.co.uk, Wednesday May 7 2008


Virgin Mobile: its idents in 2007 featured Big Brother contestants and carried spoof subtitles promoting Virgin Media products

Virgin Mobile has signed up to sponsor Channel 4's flagship summer series Big Brother 9, continuing its relationship with the reality show.

The Big Brother sponsorship will primarily be used to promote Virgin Mobile, although parent company Virgin Media will also push some other of its services such as broadband around this summer's show.

This year's Big Brother is thought likely to launch slightly later than the 2007 series, in late May or even June, although Channel 4 has not revealed its scheduling plans.

James Kydd, the managing director of marketing and brand for Virgin Media, said the deal was a no-brainer because the Big Brother franchise is a "ratings powerhouse" that makes for a "perfect fit with the Virgin Mobile brand" demographic.

"Big Brother is still the biggest reality TV phenomenon on the box," Kydd added. "When it's not being broadcast on Channel 4, we look forward to keeping fans up to date via our mobile, TV and web portal platforms."

Virgin Mobile also sponsored January's Big Brother Celebrity Hijack, which ran on digital channel E4 instead of taking its usual primetime slot on the flagship Channel 4 network.

Parent company Virgin Media signed up to sponsor last summer's series, Big Brother 8, after Carphone Warehouse pulled its £2.5m-per-year deal with Channel 4 following the Shilpa Shetty racism row that engulfed last January's Celebrity Big Brother.

Channel 4 said that Big Brother accounted for nine of the top 20 rating TV shows it aired last summer and targeted 16 to 34 years.

"Big Brother is still immensely popular and resonates with the youth and popular culture in general today," said Kydd.

After dropping its Big Brother sponsorship deal Carphone Warehouse moved on to sponsor the X Factor on ITV1 last year.
http://www.guardian.co.uk/media/2008...dia.television
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Old 07-05-2008, 02:48 PM #2
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oh great
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Old 07-05-2008, 02:57 PM #3
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Thanks for this!
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Old 07-05-2008, 02:58 PM #4
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thanks.. although i hated having to watch those stupid international BB voiceovers
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Old 07-05-2008, 03:00 PM #5
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Nice to know who the sponsor is for BB9, i'm sure a lot of companies want to sponsor Big Brother because of the amount of 16 to 34 year olds it attracts.
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Old 07-05-2008, 03:32 PM #6
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Not entirely surprising - but it's only the sponsor. I'm not really bothered who sponsors the show.
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Old 07-05-2008, 03:35 PM #7
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Arhg i hate their adverts, they are so boring after a while, there was one that really made me laugh last year though....
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Old 07-05-2008, 03:39 PM #8
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If this ensures 24 hour "live" coverage on my V Box and the Virgin Media website that's great.
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Old 07-05-2008, 03:41 PM #9
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Maybe they'll have new idents?
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Old 07-05-2008, 03:51 PM #10
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They will props get new idents, not really arsed you sponsors it though.

I always thought they were quite good.
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Old 07-05-2008, 03:52 PM #11
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I really want New Idents! The last ones got on my nerves!
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Old 07-05-2008, 06:00 PM #12
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God I hope they get new idents, the last ones got really annoyed fast!
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Old 07-05-2008, 06:06 PM #13
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OOOOOO that sounds interesting.
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Old 07-05-2008, 06:25 PM #14
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cool I Cant Wait
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Old 14-05-2008, 12:22 PM #15
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Seems like their deal doesn't cover mobile sponsorship:

http://www.channel4sales.com/advertise_on_mobile
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Old 14-05-2008, 12:28 PM #16
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They HAVE to have some different adverts before BB starts the woman screaming annoyed me so much
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