[Arneldo]

Virgin Media has produced around 80 idents to back its sponsorship of this year's Big Brother, which returns on Thursday, promoting the company's fibre optic speed broadband and mobile services.

The sponsorship idents, created by WPP ad agency RKCR, will run throughout the 13-week series of Big Brother.

Virgin's tongue-in-cheek ads, which will run as 15-, 10- and five-second idents around Big Brother coverage, will promote Virgin Mobile's Liberty Sim product for contract customers and the Daily Bonus deal for pre-pay customers. Both services provide the mobile firm's customers with extra minutes and texts.

Virgin's idents focus on what different people use their free minutes for.

One clip opens with a shot of a middle-aged man in a shellsuit watering plants near his conservatory.

A voiceover runs: "Jim uses his Virgin Mobile to get VIP treatment at V Festival where he goes all big fish, little fish, cardboard box."

SEE INDENT HERE!

[_Tom_]

They look OK, I'm a bit fed up of the forreign Big Brother idents.

[beanny]

Big Fish Little Fish Cardboard Box.

Classic Haha!

[Xander]

Legend Idents, can't believe there's 80 of them!
I guess more variety.

[bigbro101]

omg thats mad even more horribe than last year

EDIT : Ther not Just Doing Mobile There Doing over adverts too

[_Tom_]

Originally posted by Xander
Legend Idents, can't believe there's 80 of them!
I guess more variety.

Yeah, the repeats of BB8's and BBCHJ's forreign BB idents were getting annoying and boring, it's good to see they have more variety this year!

[Spike]

I prefer last years, nice to see there is 80 of them though

[Hugo]

Glad they changed them. If I heard that girl scream or those gay guys flirting one more time, I swear to God I would keel over.

[I.am.the.invisible.member]

Originally posted by Xander
Legend Idents, can't believe there's 80 of them!
I guess more variety.

I don't believe that because they said they made sixty indents last year! from what i can remember their was only five or six - i preferred them more to these ones!

[Jase]

I found the wonam screaming fun lol i laugthed every time

Anyway they seem boring...

[I.am.the.invisible.member]

"Last year, Virgin Media created around 65 idents to support its Big Brother sponsorship."

Quote taken from the text of the guardian page

Can anyone one else remember 65 from last year! I can only remember 5-6 i think! this tells me that their wont be 90 indents next year! maybe they count them in a different way?

[_Tom_]

Originally posted by tooperfect
Glad they changed them. If I heard that girl scream or those gay guys flirting one more time, I swear to God I would keel over.

Just for you...

Youtube video

[I.am.the.invisible.member]

"Last year, Virgin Media created around 65 idents to support its Big Brother sponsorship."

Quote taken from the text of the guardian page

Can anyone one else remember 65 from last year! I can only remember 5-6 i think! this tells me that their wont be 90 indents next year! maybe they count them in a different way? or the guardian have got it completely wrong?

[_Tom_]

Originally posted by I.am.the.invisible.member
"Last year, Virgin Media created around 65 idents to support its Big Brother sponsorship."

Quote taken from the text of the guardian page

Can anyone one else remember 65 from last year! I can only remember 5-6 i think! this tells me that their wont be 90 indents next year! maybe they count them in a different way?

Do not repost it again! You repeat offender!

[Tom]

Originally posted by Xander
Legend Idents, can't believe there's 80 of them!
I guess more variety.

Not really considering how much Big Brother will be on. The ad breaks will be on every show (BB, BBLB, BB Live, BBBM, Diary Room Uncut) for 93 days. Shown at the start and end of each show and each ad break they'll all probably be broadcast in less than a week.