[MrGaryy]

David Beckham could appear on the Italian version of Big Brother, reports say.

The LA Galaxy footballer arrived at AC Milan last night for his ten-week loan during the US off-season.

The club is owned by Italian Prime Minister Silvio Berlusconi, who is also a media mogul.

An Italian TV insider told the Daily Star: "Beckham is very high profile and to get him on Big Brother would be a ratings winner. In Italy, footballers interact a lot more with TV than they do in England. All the high-profile players are on light entertainment shows during the season.

"Most of these shows are on Berlusconi's Mediaset empire. And as Berlusconi also owns AC Milan, then Beckham will be expected to turn out on one programme at least – almost certainly Grande Fratello."

Speaking at a press conference, Beckham, who arrived in Italy with wife Victoria, said it is due to his "down-to-earth" family that he is able to take part in the short-term loan.

Source, Digital Spy

[MarkWaldorf]

Is this for a celeb version?

[MrGaryy]

No just a regular series. I presume he might make a guest appearance, like Pamela Anderson on BB Australia 8. She never actually stayed in the house just visit for a couple of hours for three days.