[Loukas]

Hell BBells!

STARS on the new Celebrity Big Brother will split into Heaven and Hell camps for the first time.

The ruse — until now used only in regular BB shows — is expected to stoke tensions even higher among pampered celebs.

The lucky ones will kip in cosy beds, feast on posh grub and quaff booze all day.

Those sent to “Hell” will have to rough it — without their usual treats or luxuries — in a threadbare dormitory and face a daily grind of mind-numbing tasks.

To spice things up still further, celebs will be selected for the camps by a head of house who will rule over both sides of the compound.

The technique has caused friction when it was first used in BB3 — the year Kate Lawler won and Jade Goody was a contestant — and again when it was reintroduced this summer.

Three-week CBB will kick off its fifth (Well...The Sun Kinda got that wrong...) series tomorrow night when 11 stars, six of them women, walk through the doors.

Those tipped to take part include tiny actor Verne Troyer — Mini Me in the Austin Powers movies — Liberty X babe Michelle Heaton, oddball 80s pop star Steve Strange and glamour girl Lucy Pinder.

Ex-Sugababe singer Mutya Buena, telly’s Ulrika Jonsson and Terry Christian, Scottish MSP Tommy Sheridan and Michael Jackson’s outspoken sister LaToya are also thought to be appearing.

The housemates’ first challenge will be choosing which of two bedrooms they will start off in.

They will be tempted by the luxurious larger one which has bigger beds — but they will know looking too fussy or precious could cost them vital early votes.

The public will be able to vote to boot out spoilt stars from around the end of week one. The launch night and subsequent evictions will be presented by viewers’ favourite Davina McCall.

Meanwhile, lanky 6Music DJ George Lamb continues to host Big Brother’s Little Brother — a role he took over from Dermot O’Leary earlier this year.

And upcoming comedian Jack Whitehall is taking the reins from Russell Brand as presenter of lively debate show Big Brother’s Little Mouth.

Auditions for the summer’s regular Big Brother will be held up and down the country while the celebrity version is on air.

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