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Celebrity Big Brother Makes Tsunami Promise

By Anita Singh, PA Showbusiness Editor

Channel 4 is donating a percentage of the profits from Celebrity Big Brother to victims of the tsunami disaster.

For every 50p vote cast by telephone, text or interactive TV, 9p will go to the charity appeal.

It means for every one million votes cast, the disaster fund will receive £90,000.

Some of the eight celebrities taking part have also chosen the appeal as their charity.

A spokeswoman for Channel 4 and programme makers Endemol said: "We wanted to do our bit to help and we are sure viewers will feel the same."

All remaining profits will be divided equally among the charities chosen by the celebrity housemates.

The third series of Celebrity Big Brother begins tomorrow night and lasts for two weeks.

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