[President]

Why no house advert this year?

[samuels]

no point really i guess...?

[Rob]

theyve not shown alot of the house, so no house ad.

[President]

Is this the first time ever there's no house ad?

[MarkWaldorf]

i actually forgot

[Tom]

They're keeping the house well under wraps so I suppose thats why ... we've only seen 3 "rooms" (stairs, space pod thing, garden). There is at least a room over the other side of the garden, the bathroom, kitchen etc .......

[JohnnyBB]

there keeping things secret this year or maybe saveing money!

[mkdfan]

I like it, more surprises for the day!

[DigitalSid]

Originally posted by President
Is this the first time ever there's no house ad?

No. They started with BB5. There were ads that included the house before that (e.g. BB3's new house, new rules and BB4's extended countdowns) but as far as I remember, BB5 was the first to have what we now traditionally dub 'house ad's.

[DigitalSid]

Though I don't think we'll get one now, I should point out there's still one more full day before BB starts so we may see one tomorrow.

[Tom]

Is there an actual E4 ad this year or is it just the BBLB/Big Mouth ads?

[crossieKIDD]

ITS SO THAT POEPLE SEE THE HOUSE FOR 1ST TIME ON LAUCNH AND ARE LIKE OMG NO FURNITURE AND GET TALKING TO PPL ETC AND MORE AND MORE WILL WATCH ME THINKS

[Eye.See.You]

I think it's a positive thing, more secrecy = more surprises.

[crossieKIDD]

wooh yeah more secrets

[ILoveTRW]

TBH i think the main reason is because it would be to hard to integrate the pictures into the main ad

[Cody™]

Good. I like this. Lots of promotion but nothing being revealed.

[mozzymozmoz]

Yeah, i think that they always meant never to have a house advert, the pictures would be really hard to intrigrate into the graphics, and i dont think its money, putting in a couple of pictures will cost hardly anything, the show costs millions to make.
and they do have 3 long adverts, i prefer it this way, i just wish they didnt realese, or leak the house photos.

[cleaner67]

Originally posted by Eye.See.You
I think it's a positive thing, more secrecy = more surprises.

Yeah and more people watching the launch to see what the house is like and if the rumours of no furniture are true, then they`ll get hooked and watch every night.

[Aimiie]

I know, there hardly letting anything slip this year.. love it, cant wait to tune in and see x

[DigitalSid]

It's either because of this supposed furnature twist or they simply couldn't afford to do another ad because of the credit crunch cutbacks (the 1-20 second ads are just cuts of the 30 second one, so presumably 3-D ads are expensive).

I think the former though because they could have done the full 30 second ad, had the house pics in the final 10 seconds or so and then done all the shorter ads from the first 20 seconds where there are no house pics.

[Glenn.]

Originally posted by ILoveMoney
TBH i think the main reason is because it would be to hard to integrate the pictures into the main ad

I thought that too. And with the countdown ads, there isnt a 'Tomorrow' and I doubt there will be a 'Tonight' one either.