[Loukas]

BIG Brother could go on FOREVER, the show's top executive said last night.
The contract for the reality hit is up next year and it has been suggested that executives at Channel 4 will axe it because ratings have slipped.

Even presenter Davina McCall recently claimed the show was facing the axe, saying: "It's definitely got only two years left."

Davina quickly back-tracked on the statement.

However, show chief Phil Edgar Jones said BB would carry on as long as it pulled in around three million viewers.

He added: "Everyone talks about it getting axed because ratings aren't as good as they used to be.

"But it is still one of Channel 4's best performing programmes and fans love it. We manage to make it different every year so it stays fresh.

"There's no reason why it can't go on forever."

A massive five million viewers used to tune in each summer to watch the reality show, which began in 2000 and launches its 10th series tonight.

But last year figures slumped to around two million on some nights.

WARNING!!
If you wanna check the source be warned BB Chair in source

TheSun

[DigitalSid]

Not without a live feed or attempts at a revamp it won't. I'll be shocked if it's renewed, but if it is there will almost certainly be big cut backs. No way will channel 4 pay 60 million a year now.

[andyman]

If the new contract means no CBB then that could be the green light for more live feed.

[=-Incognito-=]

I could write a massive piece on why BB is going down the toilet and there's media studies students out there who inevitably will so here's the short version:

BB does have a future! BB on C4 does not.

[bigbr0ther]

[letmein]

"BB goes on forever"

Reaction here: "It better not."

[Stentionhouse]

Well it ain't gonna be pulling in 3m this series, that's for sure. So it looks like it's time for Sky/Virgin/the Beeb or whoever to dust off their cheque book.

[Jackie]

I can't see it lasting forever i give it one more year.