come on it was against the apprentice youre hired between 10-11 of course the ratings were goin to be low at 9.55 10 million people watched the apprentice ! ofcourse a large majority were going to watch the follow up show , i think 7 million people watched "You're Hired" so at least it shows at least them 2 million people turned over their teles at 10 fior BB
And to be honest even at 11.30 the audience percentage was 9.9%, a lot of people would have gone to bed so its still looking strong.
most people predicted below 2 milion for last nites show anyways so wheres the shock lol